BAMBINO

APP AVAILABILITY FEATURE

Already successfully connecting parents with local babysitters, Bambino wanted to increase it's sit request success rate. Our user research confirmed a strong desire and need for a more sophisticated availability scheduling.

 
 

PROJECT DETAILS

ROLE
User Researcher, Lead UX + UI Designer, Project Manager

TOOLS
Illustrator, MyBalsamiq, Sketch, Invision, Pencil + Paper

TEAM
Ramon Martinez, Jared Gambatese

 

 

GOALS

Accelerate sit request success rate.

Reduce number of unnecessary requests.

More accurately present available sitters to parent user group.

 

RESEARCH

 

An initial round of user interviews were conducted with the sitter user group, followed by a round of in person testing of various prototypes.

 

RESEARCH GOAL

Is there a need for our solution?

Is it more intuitive to outline when sitters are available, or when hey are unavailable?

How do users interact with existing calendaring applications and systems?

Is our solution intuitive, or does it cause confusion and frustration?

 

TAKEAWAY

Users are champing at bit for this feature.

Users are as comfortable outlining when they are unavailable as they are with outlining when they aren't available.

If clearly communicated, it doesn't matter which of the two approaches is used.

COMPARATIVE & COMPETITIVE ANALYSIS

 
 
 

Typically, one is asked "when can you work" however almost all calendaring systems operate with the assumption that you are available until you populate when you are unavailable. Our comparative analysis confirmed this, now we needed to talk to users to see how they think about it.



 

USER PERSONA

Archetype based on user (sitter) research, these sentiments repeatedly surfaced during interviews.

 

USER STORY

User Group #1 (Sitters)

I'd like a way to outline my schedule so I don't receive requests for times i can't sit.

 

 

user Group #2 (ParentS)

There's no way to know if the sitters I request are available or not, the system should only suggest sitters who are available for the times I need.


DESIGN

Bambino_DesignStudio.jpg

DESIGN STUDIO

Armed with research from our users, we did a few quick design studio sessions to explore functionality concepts.

 

PAPER PROTOTYPE

Taking the strongest elements from our design studio work, we created a paper prototype for user testing.

TAKEAWAY

Users understood either method, specifying times when available or specifying times when unavailable but preferred to outline when they are unavailable.

The visual representation caused confusion.

Cancel/Submit/Clear functionality needed to be refined and streamlined.

Bambino_Paper-Prototype.jpg
 

 

DESIGN PIVOT

 

While testing the paper prototype with the team at Bambino, we learned that this feature had already been designed by three other teams though never released. Rather than bring another design to the table, we discussed what was liked/disliked about the previous designs and why the project never moved forward.

 

All of the previous designs had data to support the decision making,
but none addresseD the Product owner’s Preference.

 

Our final solution was shaped from various elements of multiple designs but informed by our research into the difference between “When can / When can’t you work”.

 
Bambino_Final-Design.jpg