Muji

RESPONSIVE ECOMMERCE CONCEPT

Muji is a Japanese retailer whose minimalist styling communicates simplicity and organization but their domestic US web store does anything but convey this identity. This concept redesign aims to change that.

 
 

PROJECT DETAILS

Role: User Researcher, UX + UI Designer

Tools: Illustrator, Photoshop, InDesign, Sketch, Atomic.io, Paper + Pencil

 

GOALS

Redesign web presence to better communicate Muji's brand identity to users.

Create a responsive web design; desktop/mobile.

 

RESEARCH 

USER PERSONA

 

 Takeaway

Users need to be able to quickly navigate and
complete their purchase, otherwise they are
likely to bounce with a full cart.

USER STORY

I need to quickly find what I need and checkout without much effort.

 

CARDSORT

To create a more universally understood category taxonomy, I conducted card sorts. The category titles were up to the user to define allowing them to work without suggestion or influence from from my perspective.

Here are examples that display some universally agreed upon aspects but also some interesting outlier data. Notice the creative category headers user #2 came up with. Though this is direct user date, it’s best practice to not use ambiguous or subjective category names. The ideas of what is a necessity or a luxury differs greatly from one person to the next so this particular piece of information was not considered.

 
P2_SiteMap_Redo.jpg

UPDATED SITEMAP

The update is set up simply with a single level of navigation below the top-level parent categories. Filters are used to further narrow down products. For example, if a user wants to find Women’s T-shirts, they will navigate as follows…
WOMEN’S APPAREL -> Tops, filter product listings for T-Shirts.


DESIGN

Mobile First approach

 

MOBILE HOME PAGE

 

Existing

Existing
 

Redesign

Redesign
 
 

WIREFRAMES

Muji_SketchWireframes_Spiral_82%.jpg
 
 
 

DESKTOP HOME PAGE

Existing

Redesign


PROTOTYPE

Created in Atomic.io