Soulspeak Wellness

BRANDING + WEBSITE + ECOMM

Soulspeak improves the well being of women and girls through mentoring, coaching, yoga, nutrition, and humatarian efforts.

 
 

PROJECT DETAILS


ROLE
UX + Graphic + Web Designer


TOOLS
Illustrator, InDesign, Squarespace, Pencil + Paper

 

GOALS


Create mini-mood board that communicates brand identity.

Design logo to communicate the flexibility and freedom of yoga as well as the structure of the corporate world.

Select color palette that appeals to stakeholder and communicates togetherness, with a balance of male and female.

Create modern website that includes eComm product list and detail pages.

Create icons for website + social media usage.

 

 RESEARCH

 

After a few stakeholder interviews, I created a mini-mood board to communicate my perceIved brand identity and color palette selection.

 
 
SoulSpeakMoodBoard_2.jpg
 
 

LOGO DESIGN

 

DESIGN STUDIO

Soulspeak_notepad_sketch_Mockup_Rotring_3_75.jpg

Starting with pencil & paper I sketched out out as many ideas as I could. From here, a few concepts were moved forward digitally to present to client.

 

INITIAL MOCKUPS

Soulspeak_Logos_Rd1.jpg
 

FINAL DESIGN