I’d rather watch you use it than hear what you think of it.
I started my career in data analysis, so I’m drawn to the story research, data and real users are telling. I do my best work with developers, strategists and stakeholders in the room, finding where user and business goals line up.
Two ways I work
Some teams need me in the work. Others need me clearing the way so the team can do its best work. I’ve done both, sometimes in the same week, and I enjoy each for different reasons.
Hands in the work
I love the moment a tangled problem clicks. As UX lead on Toyota’s vehicle configurator (3.3M+ visitors a month), I turned a maze of options into something simple: completion rose 31% and dealer quotes 65%. On my own, I took BBQ Splits from idea to public launch.
Leading the team
Leading is a different design problem: the team is the product. At Viking Cruises, I rebuilt the design team while we kept shipping across five products. I hired two designers, one since promoted to Senior, and both are still there. I ran sprint planning, critique and growth, and partnered with product and engineering on roadmaps.
Why both
Leading taught me to design for what can actually ship: I’ve owned the roadmap and the tradeoffs, so I bring that thinking to every design decision. Staying hands-on keeps my critique specific and my timelines honest. At Viking I did both at once, and it made me better at each.
Lost in California
~8000’ above sea level