Toyota
Vehicle Configurator
Our existing product was last worked on aproximately 10 years ago and was well overdue for an update. The dated interface unnecessairly increased congnitive load and it wasn't optimized for either mobile or desktop.
PROJECT DETAILS
ROLE
Lead UX Designer
CREATIVE TEAM
Brady Tuazon, Stevie Spencer, Jamie Sun
TOOLS
Figma, Principle, Jira
ENGINEERING TEAM
iCrossing.com
Stephen Menesick, Josh Spears, Sean Shedlarski, Grace Huang Ditsworth, Nagender Singh
GOALS
PROJECT GOALS
Complete Redesign of Build & Price tool to increase education & engagement across upper, mid and lower funnel users.
STRATEGY PILLARS
Effortless / Conclusive / Gratifying
PERSONAL GOAL
Dissect the complexities of vehicle manufacturing to more simply present configuration possibilities to users.