VIKING
Touch Free Embarkation
A zero-to-one launch under pandemic driven timelines. We successfully eliminated physical contact between crew and thousands of passengers during embarkation across digital and physical touchpoints.
PROJECT DETAILS
ROLE
Design Lead
INTERNAL TEAM
Joseph McGough (Marketing Lead), Garima Aggarwal (PM/PO), Marcel Doornbos (UX & UI, VD)
TOOLS
Sketch w/ Abstract, TestFlight, Adobe Illustrator
GOALS
PROJECT GOALS
Eliminate physical contact between guests and crew at embarkation. Increase guest peace of mind while reducing viral transmission exposure.
STRATEGY
Leverage all avenues, digital and physical, to streamline embarkation. Understand what happens during embarkation that requires physical contact and eliminate it from possibility.
Situation
With a rapidly expanding global pandemic, Viking acted quickly to ensure the safety of their passengers. Adding daily testing for all passengers & crew, and testing labs & UV cleansing robots to all ships, they also needed to reduce physical contact during the embarkation process to maintain safe travel during the pandemic.
Task
Create a solution allowing passengers to embark without physical contact.
Action
Incorporate the iOS & watchOS native Wallet feature to introduce mobile tickets (phase 2 rollout to Android).
Redesign physical tickets, which previously required physical manipulation to process at onboard scanners.
Result
Successfully eliminated a physical contact point with crew, reducing transmission across thousands of guests. Just one aspect of Viking's updated Health and Safety process for traveling during a global pandemic.
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