UX + Graphic + Web Designer
Illustrator, InDesign, Squarespace, Pencil + Paper
Create mini-mood board that communicates brand identity.
Design logo to communicate the flexibility and freedom of yoga as well as the structure of the corporate world.
Select color palette that appeals to stakeholder and communicates togetherness, with a balance of male and female.
Create modern website that includes eComm product list and detail pages.
Create icons for website + social media usage.
After a few stakeholder interviews, I created a mini-mood board to communicate my perceIved brand identity and color palette selection.
Starting with pencil & paper I sketched out out as many ideas as I could. From here, a few concepts were moved forward digitally to present to client.