Soulspeak Wellness
BRANDING + WEBSITE + ECOMM
Soulspeak improves the well being of women and girls through mentoring, coaching, yoga, nutrition, and humatarian efforts.
PROJECT DETAILS
ROLE
UX + Graphic + Web Designer
TOOLS
Illustrator, InDesign, Squarespace, Pencil + Paper
GOALS
Design logo & brand identity that communicates the flexibility and freedom of yoga along with the structure of the corporate world.
Create color palette to communicate togetherness.
Create minimalist website that includes eComm product list and detail pages.
Create icons for website + social media usage.
RESEARCH
A mini-mood board and color palette were crated to present and discuss options with stakeholder.
LOGO DESIGN
DESIGN STUDIO
Starting with pencil & paper I explored logomark possibilities identifying what to bring to life digitally.
