SOULSPEAK WELLNESS
Branding + Website + eComm
Soulspeak improves the well-being of women and girls through mentoring, coaching, yoga, nutrition, and humanitarian efforts.
PROJECT DETAILS
ROLE
UX + Graphic + Web Designer
TOOLS
Illustrator, InDesign, Squarespace, Pencil + Paper
GOALS
Communicate the flexibility and freedom of yoga along with the structure of the corporate world.
Create color palette to communicate togetherness.
Minimalist website that includes eComm product listing and detail pages.
Research
A mini-mood board and color palette were created to present and discuss options with the stakeholder.
LOGO DESIGN
Design Studio
Starting with pencil & paper I explored logomark possibilities identifying what to bring to life digitally.
Initial Mockups
Final Design
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