SoulSpeakLogo.png
 
 

Branding + Logo Design + Website

 

SOULSPEAK improves the well being of women and girls
through mentoring, coaching, yoga, and nutrition.

 
 

PROJECT DETAILS

 

Role: Graphic + Web Designer

Tools: Illustrator, InDesign, Squarespace, Paper + Pencil

GOALS

 

Create mini-mood board that communicates brand identity.

Design logo to communicate the flexibility and freedom of yoga as well as the structure of the corporate world.

Select color palette that appeals to stakeholder and communicates togetherness, with a balance of male and female.


 
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RESEARCH

 

 

I created a mini-mood board to communicate my percieved brand identity and color palette selection to stakeholder.

 
SoulSpeakBrandboard.png

LOGO DESIGN

 

Sketchwork

 

Preliminary Digital Designs

 

final design

SoulSpeak_Branding_Book_Final.jpg