PROJECT DETAILS

ROLE
Lead UX Designer

CREATIVE TEAM
Brady Tuazon, Stevie Spencer, Jamie Sun

TOOLS
Figma, Principle, Jira

ENGINEERING TEAM
iCrossing.com
Stephen Menesick, Josh Spears, Sean Shedlarski, Grace Huang Ditsworth, Nagender Singh

GOALS

PROJECT GOALS
Complete Redesign of Build & Price tool to increase education & engagement across upper, mid and lower funnel users.

STRATEGY
Education

PERSONAL GOAL
Dissect the complexities of vehicle manufacturing to present an effortless experience to users.