eCommerce Responsive Redesign
Muji is a Japanese retailer whose minimalist styling communicates simplicity and organization but their domestic US web store does anything but convey this identity. This case study aims to change that.
Role: UX + UI Design, Research, Architecture, Prototype
Tools: Illustrator, Photoshop, InDesign, Sketch, Atomic.io, Paper + Pencil,
Redesign web presence to better communicate Muji's brand identity to users.
Create a responsive web design; desktop/mobile.
Users need to be able to quickly navigate and
complete their purchase, otherwise they are
likely to bounce with a full cart.
I need to quickly find what I need and checkout without much effort.
I started by conducting card sorts to redesign the category architecture in a way that makes sense to users.
Mobile First approach
Mobile Home Page
Desktop Sketch + low-fi wireframes
Desktop Home Page
Created in Atomic.io