App Availability Feature

 

Successfully connecting parents with local babysitters in West Los Angeles since its launch in 2016. Bambino wanted to increase it's Sit Request Success Rate by more accurately representing a sitters availability. User research confirmed a strong desire and need need for this functionality. Shifting gears from research to design, we delivered a solution that shortened the steps to task completion.

 

PROJECT DETAILS

Role: UX Designer & Project Manager

Team: Ramon Martinez, Jared Gambatese

Tools: Illustrator, MyBalsamiq, Sketch, Invision, Pencil + Paper

GOALS

Accelerate sit request success rate.

Reduce number of unacceptable requests to the sitter user group.

More accurately present sitter options to parent user group.


 
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RESEARCH

An initial round of user interviews were conducted with the sitter user group, followed by a round of in person testing after we built a digital prototype.

RESEARCH GOAL

Is there a need for our solution; do sitters mind getting requests for times they know they are unavailable?

Is it more intuitive to outline when available (with default being otherwise unavailable) or, when you aren't available (with default of calendar otherwise available)?

How do users interact with existing calendaring applications and systems?

Is our solution usable, do the required interactions cause confusion/frustration?

TAKEAWAY

Users are champing at bit for this feature.

Users are as comfortable outlining when they are unavailable as they are with outlining when they aren't available.

Users often flip-flopped mid-sentence regarding which approach makes more sense.

If clearly communicated, it doesn't matter which of the two approaches is used.

 

Comparative & Competitive Analysis

Typically, one is asked "when can you work" however almost all calendaring systems operate with
the assumption that you are available until you populate when you are unavailable.
Our comparative analysis confirmed this, now we needed to talk to users to see how they think about it.

 

USER PERSONA

Archetype based on user (sitter) research, many similar sentiments surfaced during interviews.

 

USER STORY

As a sitter on the Bambino App, I often get requests for times I'm unavailable. I'd like a way to outline my schedule so I don't receive requests for times i can't sit.

 

secondary user story

As a parent on the Bambino App, There's no way to know if the sitters I request are even available for the times I need. I'm often left guessing as unavailable sitters tend not to respond. The system should only suggest sitters who are available for the times I need.


DESIGN

Starting with design studio sessions, the look and feel of the feature was designed.

 

DESIGN STUDIO

 

Taking the strongest elements from the design studio sessions, a paper prototype was created to test with the team at Bambino.

 

Paper prototype

 

DESIGN PIVOT

While testing the paper prototype with the team at Bambino, we learned that this feature had
already been designed by three prior groups of designers though never released. Rather than bringing
another design on the table, we did some discovery with the stakeholder what was liked/disliked about the previous designs.

All of the previous designs had data to support the decision making,
but none addresseD the Product owner’s Preference.

Our final solution was then shaped from various elements of the previous designs and of course, the product owners preference.

 

Prototype

Interactive Prototype created in InvisionApp